منابع مشابه
Menu Pricing and Learning
We address the question of designing dynamic menus to sell experience goods. A dynamic menu consists of a set of price-quantity pairs in each period. The quality of the product is initially unknown, and more information is generated through experimentation. The amount of information in the market is increasing in the total quantity sold in each period, and the rm can control the information o...
متن کاملSELLING EXPERIMENTS: MENU PRICING OF INFORMATION By
A monopolist sells informative experiments to heterogeneous buyers. Buyers differ in their prior information, and hence in their willingness to pay for additional signals. The monopolist can profitably offer a menu of experiments. We show that, even under costless information acquisition and free degrading of information, the optimal menu is quite coarse. The seller offers at most two experimen...
متن کاملOptimal Pricing for a Menu of Service Plans – An Application to the Digital Music Industry
Services vary widely in whether they offer their customers only subscription-based plans, à la carte plans or a mix of both. A priori, it is not obvious which type of plans a retailer should offer and what their optimal prices would be. What makes this analysis complex is that such decisions have to incorporate consumers’ expectation of usage, which may itself be influenced by the offered prici...
متن کاملPricing Menu with Pareto-improving Flat Fee Option
Using a most general model, without most of the traditional assumptions employed in the screening literature, we show that supplementing any usage-based pricing with a at-fee option is pro t improving when the savings from transactions costs and/or from eliminating deadweight loss from using at fee exceed the additional production costs. Further, whenever it is pro t-improving, it is also Par...
متن کاملMonetization as a Motivator for the Freemium Educational Platform Growth
The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms, causing viral increase in the number of users. Given different options, users choose the most advantageous and simple ones for them. System metrics in terms of the K-factor was utilized as an indicator of the system...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Industrial Organization
سال: 2019
ISSN: 0167-7187
DOI: 10.1016/j.ijindorg.2018.12.006